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Today’s the Day!
Today is the LGBT (Lesbian Gay Bisexual Transgender) Day of Silence, observed in schools across the US to protest bullying and harassment of gay and lesbian students. Or, on the opposite end of the...
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A Windows Surprise Surfaces in Los Angeles
Steve Ballmer, Microsoft Chief Executive Officer, reveals Surface, the new family of PCs for Windows, at an event in Los Angeles, California. There are a lot of interesting things about today’s...
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Happy Social Media Day!
It’s not about a conflict of interest. It’s about a concurrence of interests. While it may not change the way you go about your business today (unless you are planning on joining a flash mob) Social...
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Rolling Thunder
I woke up this morning to the sound of thunder. Not actual thunder, but rather an article in my morning paper about the Windows 8 release to manufacturing (RTM). This news means that the major work...
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Passion Plays – A MarComm Look at the Presidential Debate
President Obama and Governor Romney faced each other tonight in the first of three presidential debates. While everyone was watching the candidates, my communications colleagues and I were watching to...
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A NetMeeting Eulogy
An old friend and colleague recently forwarded a tribute to Windows NetMeeting written by a Melbourne-based blogger (I’m Tipping My Hat To You, by Tim Bookes). It warmed my heart on this cold November...
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Ode to Swag
For MarComm folks the term “swag” means “promotional items,” especially those given away for free at tradeshows and product launches. I’ve been thinking about the word lately because it’s coming time...
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Bossypants
I downloaded the audio version of Tina Fey’s Bossypants. I figured I was going to hear her voice in my head while reading it anyway, why not actually hear her voice? It’s a breezy and entertaining...
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Press Release – Getting Started (My 10 Q’s)
This week I’m working with an early stage technology startup that’s anxious to issue its first press release. A good press release, also called a news release, demonstrates to an editor or reporter...
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An Xbox Twitter Gaffe – Explodes
My Twitter feed lit up yesterday following a series of controversial and – it must be noted – unofficial tweets by Adam Orth, Microsoft Studios’s creative director. He was responding to negative...
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Happy Birthday Tab Hunter!
Melnitz Movies James Bridges Theater, UCLA For over two years, while a student at University of California at Los Angeles in the late 1980’s, I managed Publicity and Public Relations for UCLA Melnitz...
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A Fly on the Wall in Cupertino – Microsoft’s iPhone Parody Ads
A screenshot from Microsoft’s “A Fly on the Wall in Cupertino” short-lived video campaign. “[This] was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and...
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Cracking the Second Screen
Ten years ago, I was working on Windows Media Center at Microsoft. Back then Media Center was a new paradigm and part of Microsoft’s two pronged strategy to gain a foothold in the living room (Xbox,...
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Meet the Geek of the Week
This blog is (mostly) about my experience in marketing communications and PR. My goal with MarCommMan.com is to provide the reader a glimpse behind the marcomm curtain by revealing some of the tricks...
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Windows is Dead, Long Live Windows
My title is, of course, a reference to the proclamation, “The king is dead, long live the king!” (Itself a translation from the French, Le roi est mort, vive le roi!) In a few words, it grandly conveys...
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Startup Spotlight shines on Snackdish
See what GeekWire has to say today about Snackdish and the cool work they are doing for TV and movie fans – just in time for the 2015 TV and movie season! GeekWire Startup Spotlight shines on Snackdish...
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Passion Plays – A MarComm Look at the Presidential Debate
President Obama and Governor Romney faced each other tonight in the first of three presidential debates. While everyone was watching the candidates, my communications colleagues and I were watching to...
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